East Midlands Trains and M&C Saatchi in negotiations
3rd April 2008
East Midlands Trains
East Midlands Trains, part of the Stagecoach Group, has entered into exclusive negotiations to appoint a new marketing agency with M&C Saatchi Group. This follows a three-way pitch against DLKW (Delaney, Lund, Knox, Warren) and VCCP (Vallance, Carruthers, Coleman, Priest).
The integrated M&C Saatchi Group team consisted of M&C Saatchi, LIDA and Walker Media who worked together to develop a full service solution for the pitch.
East Midlands Trains is an exciting new rail franchise with a number of key opportunities to grow passenger numbers and revenue through improved timetables and £90m of investment.
Marc Turley, Head of Marketing for East Midlands Trains said “We look forward to working with M&C Saatchi Group. We have chosen them as our preferred supplier because they offered us innovative and creative ideas along with a solid strategic plan to achieve our challenging franchise targets.”
Tim Duffy, CEO of M&C Saatchi, commented “We are absolutely delighted to be in negotiations with Marc and his team about working with East Midlands Trains. It is an exciting time in the brand’s development and we are very excited about the opportunity to help take it on to the next stage".
NOTES TO EDITORS
1) For media enquiries, please contact the East Midlands Trains Press Office on 01332 262010.
2) East Midlands Trains operate high speed long distance services from London St. Pancras to Sheffield, Derby and Nottingham and regional services between Nottingham and Derby – Lincoln – Cleethorpes – Skegness, and between Derby and Crewe - Matlock and Norwich and Liverpool.
3) The franchise will run until 31 March 2015, the last year and four months of which will be conditional upon achieving pre-set performance targets.
4) Highlights of improvements include faster journey times from Sheffield and Leicester to London from 2008, better performance, more seats, train refurbishment, investment at Derby’s Etches Park train maintenance depot, a centralised information and security centre, more car parking spaces and a new station at East Midlands Parkway.
5) Stagecoach Group is a leading international transportation group, with extensive bus and rail operations in the UK and North America. Stagecoach operates South West Trains the UK’s biggest commuter rail network with nearly 1,700 trains a day out of London Waterloo. In addition, Stagecoach has a 49 per cent shareholding in Virgin Rail Group.
The integrated M&C Saatchi Group team consisted of M&C Saatchi, LIDA and Walker Media who worked together to develop a full service solution for the pitch.
East Midlands Trains is an exciting new rail franchise with a number of key opportunities to grow passenger numbers and revenue through improved timetables and £90m of investment.
Marc Turley, Head of Marketing for East Midlands Trains said “We look forward to working with M&C Saatchi Group. We have chosen them as our preferred supplier because they offered us innovative and creative ideas along with a solid strategic plan to achieve our challenging franchise targets.”
Tim Duffy, CEO of M&C Saatchi, commented “We are absolutely delighted to be in negotiations with Marc and his team about working with East Midlands Trains. It is an exciting time in the brand’s development and we are very excited about the opportunity to help take it on to the next stage".
NOTES TO EDITORS
1) For media enquiries, please contact the East Midlands Trains Press Office on 01332 262010.
2) East Midlands Trains operate high speed long distance services from London St. Pancras to Sheffield, Derby and Nottingham and regional services between Nottingham and Derby – Lincoln – Cleethorpes – Skegness, and between Derby and Crewe - Matlock and Norwich and Liverpool.
3) The franchise will run until 31 March 2015, the last year and four months of which will be conditional upon achieving pre-set performance targets.
4) Highlights of improvements include faster journey times from Sheffield and Leicester to London from 2008, better performance, more seats, train refurbishment, investment at Derby’s Etches Park train maintenance depot, a centralised information and security centre, more car parking spaces and a new station at East Midlands Parkway.
5) Stagecoach Group is a leading international transportation group, with extensive bus and rail operations in the UK and North America. Stagecoach operates South West Trains the UK’s biggest commuter rail network with nearly 1,700 trains a day out of London Waterloo. In addition, Stagecoach has a 49 per cent shareholding in Virgin Rail Group.
